Lori Twichell began her career in radio, writing commercials and working promotions. Eventually she became on-air talent for a mid-sized radio station in Pennsylvania. During this time, she worked with a variety of international corporations and even created a promotion that increased sales of one company’s product by over 50% in her station’s listening area. Eventually, Lori’s career took her to WCTL radio in Erie, PA – the largest Christian radio station in the region. While there, she developed innovative promotions and worked directly with well-known Christian bands such as the Newsboys and Third Day.
In 1999, Lori switched gears from radio to film, working with Cloud Ten Pictures on the original Left Behind. As part of her work, she created and managed national marketing and promotional campaigns for the movie. Though she started as a volunteer, her performance soon moved her into a full time staff position at Cloud Ten Pictures, ultimately replacing the publicity firm originally hired for the job. Working from home, Lori managed publicity at over 2500 radio stations across the U.S. Left Behind: The Movie went on to sell over three million copies and won the VSDA’s award for “Best Selling Title from an Independent Studio.” Later Lori worked on Judgment starring Corbin Bernsen, Deceived with Judd Nelson and Lou Gossett Jr. and Left Behind II: Tribulation Force. Lori’s ideas and efforts cultivated engagement and passion that created grass roots marketing before anyone had ever heard of social media campaigns.
In 2005, Dallas based Fireside Entertainment hired Lori to market their feature film, A Killer Within. Later that year she was also brought on staff with CBH Ministries (formerly the Children’s Bible Hour) where she became head writer for their popular radio drama, Down Gilead Lane. Partnering with writers from Focus on the Family and Adventures in Odyssey, Lori went on to create six seasons of faith-based family entertainment.
A year later, in 2006, Lori started her own company, Beyond the Buzz Marketing. Since its inception, Beyond the Buzz has run marketing and promotional campaigns with corporations such as Nike, Lifetime, the CW Network, ABC Family and the NBC television shows, Chuck and Friday Night Lights. She has also worked with John Hagee Ministries doing writing, marketing consultation and program development.
In 2014, filming wrapped on an original screenplay by Lori titled A Horse’s Tale. Lori has also written multiple stage plays for groups ranging from high schools to Cornerstone Church in San Antonio, Texas. Her plays have been some of the most watched and downloaded events on Hagee’s online venue, GETV.org.
Through her ownership of two professional book review websites (Radiant Lit and Fiction addict) Lori’s writing skills have also earned her the coveted title of ‘influencer’ in both the Christian and secular publishing markets. Ted Dekker, Nora Roberts, Sophie Kinsella, Robert Liparulo and Jodi Thomas have all sought out Lori’s reviews and/or endorsements for their books and worked with Lori on their releases.
With a husband who proudly served over 20 years in the U.S. Air Force, Lori has a strong commitment to service members in the military and their families. She has organized and managed campaigns with a variety of companies to show support for the troops including the Jim Henson Company, NBC, and numerous films and television programs. This has included everything from donation of product to personal visits by celebrities to wounded warriors and their family members.
Most recently, Lori has had the privilege of working on both television and film. Creatively, she helped with the pitch, development, and marketing of INSP’s first original television series, Brush of Honor. She went from Brush of Honor’s freshman season to working with Cachet Entertainment and Sony Pictures on the theatrical release, War Room. This movie became #1 at the box office on its second week in release.
Lori’s innovative, creative ideas and outside the box thinking continue to keep her on the cutting edge of marketing, social media and entertainment production. Lori lives with her husband and three kids in San Antonio, TX.
To see all of Lori’s reviews and articles, click here.